Medusa Beverages was founded in 2018 by Avneet Singh, a young entrepreneur who left his architecture studies to pursue his dream of creating a unique beer brand. The name "Medusa" draws inspiration from Greek mythology, representing beauty, power, and transformation. Avneet aimed to build a brand that would appeal to India’s youth with a bold, modern identity and a strong cultural story behind it. Starting without any external funding or foreign investment, Medusa was launched as a completely independent venture.

The company’s beer is crafted using high-quality barley malt combined with imported German hops, delivering a smooth taste with a 5.9% alcohol content. Medusa’s eye-catching packaging, designed by NIFT professionals, uses vibrant turquoise and red colors to create strong shelf appeal. The brand quickly became popular among millennials and Gen-Z for its stylish design, pocket-friendly pricing, and approachable flavor, positioning itself as a fresh and youthful alternative in the Indian beer market.