Kingfisher isn't just a beer—it's a cultural phenomenon in India. Launched in 1978 by United Breweries Group, Kingfisher quickly captured the imagination of a growing, youthful India. Known as the “King of Good Times,” the brand became synonymous with celebration, camaraderie, and cricket. It represents more than just a beverage; it represents a lifestyle.

Kingfisher’s crisp, easy-drinking lager appeals to a wide demographic, making it the go-to choice for every kind of beer drinker—from the college crowd to seasoned enthusiasts. With variants like Kingfisher Strong, Ultra, and Premium Lager, the brand caters to evolving tastes while retaining its iconic identity. Its green bottle and red-blue crest are instantly recognizable in pubs and homes across India.

Over the years, Kingfisher has expanded globally, becoming one of the most exported Indian beer brands. Its association with music festivals, the IPL (Indian Premier League), and fashion events has only strengthened its urban cool and aspirational vibe. Despite growing competition, Kingfisher continues to hold strong in the hearts and mugs of millions.