Corona is a beer that embodies beach vibes, sunshine, and relaxed sophistication. Originating from Mexico in 1925, Corona’s global popularity stems not just from its clean, light taste—but from the lifestyle it represents. In India, Corona has emerged as a premium import beer for those who seek a vacation-in-a-bottle kind of refreshment.

Packaged in its iconic clear glass bottle, typically served with a wedge of lime, Corona offers a smooth, citrusy lager experience. It’s less bitter than most mainstream beers, making it an excellent companion for brunches, rooftop gatherings, and laid-back evenings. Its unique presentation and crisp flavor have made it a favorite among urban millennials and Gen Z consumers.

Corona’s global campaigns revolve around themes of disconnecting from the chaos and reconnecting with nature and oneself—an appeal that strongly resonates with India’s increasingly wellness-conscious youth. Despite its premium price tag, its aspirational value keeps it trending in upscale bars, restaurants, and resort getaways.

In India, as more consumers lean into experiential and lifestyle-driven purchases, Corona’s beach-born image and laid-back luxury make it one of the most desirable imported beers in the market.