Bira 91 is the face of India’s contemporary beer revolution. Launched in 2015, Bira was born from the vision of creating a world-class craft beer brand rooted in Indian identity. With its playful monkey mascot and bold flavor profiles, Bira 91 quickly disrupted a market long dominated by legacy players.

Unlike traditional lagers, Bira introduced urban consumers to more nuanced beers like the Bira 91 White (a Belgian-style wheat beer) and Bira 91 Blonde (a flavorful lager). Later, the portfolio expanded with innovative offerings such as Bira 91 Boom, IPA, and limited-edition brews, keeping the experience fresh for curious drinkers.

Positioned as a bold, youth-oriented brand, Bira 91 became a cultural icon through partnerships with music festivals, co-working spaces, and digital-first campaigns. Its name—'Bira' being colloquial for brother, and '91' reflecting India’s country code—signals pride in Indian origin with global ambition.

Bira 91's rise as an Indian craft beer brand has put it on international radars, and it’s now exported to markets like the US, UK, and Singapore. It appeals to millennials and Gen Z who are seeking flavor, authenticity, and a beer that reflects their identity.