Jim Beam Original, also known as Jim Beam White Label, is more than just a bourbon—it's a legacy. With over 225 years of heritage, it stands as the No. 1 choice for bourbon lovers around the world, thanks to its unmatched balance of quality, flavor, and tradition.

Crafted using a family recipe passed down for seven generations, this iconic bourbon is aged for four years in new, charred oak barrels, twice the requirement by law, resulting in a smooth, mellow character that has become synonymous with American whiskey excellence.

Expect a classic aroma of vanilla, caramel, and oak, followed by a light-bodied yet flavorful taste with notes of sweet corn, toasted grains, and warm spice. The finish is clean and smooth, making it ideal for sipping neat, mixing, or enjoying in your favorite cocktail.

Whether you’re at home, at a bar, or celebrating something special, Jim Beam Original remains the go-to bourbon—trusted, time-tested, and always satisfying.