Chivas Regal is a blended Scotch whisky brand with deep roots in Scottish tradition. The story begins in Aberdeen, Scotland in the early 19th century when brothers James and John Chivas took over a grocery store that specialized in luxury goods, including aged Scotch whiskies. Recognizing a growing demand for smoother whisky, they began blending various malts to create balanced, high-quality products — a bold innovation for the time.