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Brand

Zucca

Brand Story

Zucca is a commercial Italian aperitif. Although Zucca is the Italian word for ‘squash’ or ‘pumpkin’, it actually takes its name after Zucca's bar (Caffè Zucca where Gaspare Campari first introduced his alcoholic infusion of herbs in the 1860s) , located in the Galleria Vittorio Emanuele II in Milan.