Brand Story

Smirnoff

Smirnoff is the world’s most recognized vodka brand — a global powerhouse known for accessibility, consistency, and unmatched versatility. Originating in Russia and now distilled in several countries, Smirnoff is triple-distilled and ten-times filtered for remarkable smoothness.

Its neutral taste and affordable range make it the go-to base for cocktails — from Moscow Mules and Martinis to party punches and mixers. It’s also one of the few brands that seamlessly bridges everyday occasions and premium aspirations.

Smirnoff is vodka for the world — inclusive, adaptable, and always in the mix.

Smirnoff Passports

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