Brand Story

Samsara

Samsara, founded in 2015 by Sanjit Biswas and John Bicket, emerged with a bold vision to bring the power of cloud computing, IoT, and AI to physical operations. Originally focused on fleet management through real-time GPS tracking and telematics, the brand quickly expanded into AI-powered dashcams, industrial asset tracking, and a full Connected Operations Cloud. Its mission—to improve the safety, efficiency, and sustainability of the operations that power the global economy—has driven its rapid adoption across industries like logistics, construction, manufacturing, and public services. With a name rooted in the Sanskrit word for “continuous flow,” Samsara reflects its commitment to streamlining operations at every level. Since going public in 2021, Samsara has scaled rapidly, partnering with major corporations and governments worldwide while continuing to innovate in IoT hardware, AI software, and data-driven workflows.

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