Brand Story

Malibu

Malibu brings a taste of the Caribbean with a twist of fun. Known for its coconut-flavored rum, Malibu has become a global sensation in tropical cocktails and summer drinks. Light, sweet, and incredibly easy to mix, it instantly adds a vacation vibe to any occasion.

Whether blended into Piña Coladas, poured over ice, or used in fruity highballs, Malibu is designed for carefree enjoyment. Its iconic white bottle and sunny branding reflect its easygoing spirit — playful, inclusive, and always refreshing.

Malibu is more than flavored rum — it’s a mood. A splash of sunshine for beach days, brunches, and sunset sessions.

Malibu Passports

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