Hoegaarden is a classic Belgian wheat beer that has carved a loyal following among premium beer enthusiasts in India. First brewed in the village of Hoegaarden in Belgium in the 15th century, the brand brings centuries of brewing tradition to the modern table.

What makes Hoegaarden unique is its signature cloudy appearance and light, citrusy flavor, infused with hints of coriander and orange peel. It’s brewed in the traditional witbier (white beer) style,

using unmalted wheat, which gives it a smooth texture and zesty aroma. For Indian consumers new to wheat beers, Hoegaarden offers an entry into the world of flavorful, non-bitter brews.

In India, Hoegaarden has built a niche premium segment, served in high-end bars, lounges, and specialty liquor outlets. Its signature tall glass and cloudy pour make it both a conversation starter and an Instagram favorite.

For consumers looking to explore beyond the usual lagers and strong beers, Hoegaarden provides a refreshingly different, luxurious option. It appeals to those who seek complexity in taste, enjoy leisurely sipping, and appreciate the art of slow brewing.