Bagpiper is one of India’s oldest and most recognizable whisky brands, often remembered for its signature black and gold packaging and legendary TV ads featuring Bollywood stars. Since the 1970s, it has been the preferred whisky for millions in small towns, rural belts, and value-driven markets.

Its taste is mellow and slightly sweet, making it an easy starter for many first-time whisky consumers. Bagpiper isn’t about flash — it’s about familiarity, affordability, and wide accessibility.

Once the top-selling spirit in India, Bagpiper still holds strong equity in tier 2 and tier 3 towns where legacy, loyalty, and trust still define choices.