Absolut is one of the world’s most iconic vodka brands — instantly recognizable by its bold bottle, Swedish roots, and global appeal. Crafted in Åhus, Sweden, from 100% winter wheat and pristine well water, Absolut is known for its exceptional purity, smooth character, and a slightly full-bodied mouthfeel with subtle hints of grain and dried fruit.

Unlike many vodkas, Absolut prides itself on transparency: no added sugar, no gimmicks — just high-quality ingredients and continuous distillation that ensures a consistently clean and crisp profile. It’s as perfect in a classic vodka tonic as it is in a crafted cocktail.

Absolut also stands apart through its commitment to culture, sustainability, and bold creativity. From fashion collabs and music festivals to pioneering ads that push boundaries, the brand has remained culturally relevant for decades.

Whether it’s in a nightclub, gallery, or global campaign, Absolut is vodka with a voice — stylish, progressive, and unmistakably original.